Branded Campaign & Print Design
Marketing Materials
Walk with Us Campaign
Email & Mailer Campaign
Corporate Sponsor Book
Global Travel Sheets
Annual Report Mailer
Easter Campaign
Easter Campaign
Rooted in Hope Campaign
Rooted in Hope Campaign
Child Stationary
Typographic TeeShirt Design for Event
OneChild Sponsorship Packet
OneChild Global Strategy Program
Bethesda Magazine Spread
Sponsorship Booth: Banners, Sponsor Cards, & Table Tents
Special Projects Aimed at Reaching Kids Brochure
Happy Horizons Ranch OneSheet
2020 OneChild Annual Report
Bilingual Marketing Materials (10+materials, one example below)
OneChild Brochure
Case Study
Case Study: Sponsorship Campaign Turnaround OneChild
The Brief: Execute a child sponsorship email campaign with a goal of 40 children sponsored.
The Challenge: Mid-campaign engagement metrics showed the campaign was underperforming. Open rates and click-through rates were below baseline, and the sponsorship goal was at risk.
What I Did: Identified that both the photography and copy were not connecting with the audience. Without being asked, I analyzed the performance data, diagnosed the disconnect, and brought a specific recommendation to the copy editor. We reworked the messaging together, and I replaced the imagery with photography that created a more direct emotional connection to the children and their stories. The revised campaign went out to the same audience.
The Result: The campaign surpassed its goal by 40 percent. 56 children were sponsored against a target of 40. The revised creative approach was adopted as a model for subsequent campaigns, contributing to the broader donor engagement strategy that produced a 300 percent increase in non-sponsorship giving and the organization's first $1M quarter.