Concept 1
A modern campaign that builds on Antithesis’ historic 1884 setting while positioning the restaurant as a contemporary dining destination, balancing elegance, warmth, Colorado ingredients, and its promise to be the opposite of ordinary.
Travel Magazine Ad Concept: Position Antithesis as a destination, not simply a local restaurant. The campaign pairs the unexpected setting of Cañon City with an elevated dining experience, using “Worth the Trip” to challenge expectations and give food-focused travelers a new reason to come to the Royal Gorge region.
Matching Social & Billboard
Social Media Post
Billboard
Concept 2
The 1884 / Now campaign uses the contrast at the heart of Antithesis as its concept. Set inside the historic 1884 Robison Mansion, the restaurant respects the character of its setting while bringing a distinctly contemporary point of view to the table. The campaign visually transitions from historic architecture into modern cuisine, allowing the past and present to blend rather than compete. Warm tones, refined typography, and editorial imagery create a cohesive visual system that positions Antithesis as an experience where history provides the setting, but the kitchen keeps moving forward.
Matching Social
The supporting social carousel extends the 1884 / Now concept into a sequence, moving viewers from the history of the mansion to the contemporary culinary experience. Each slide reveals another layer of the story, creating a visual transition from past to present while maintaining the campaign’s warm, refined aesthetic.